The companies will launch the co-branded Capital One Walmart Rewards Mastercard and the private label Walmart Rewards Card, exclusively for Walmart purchases on Sept. 24. Walmart and Capital One have maximized the program to allow mobile interaction, for example, Walmart Pay customers can load the card directly onto their smartphones. There is a new addition to Capital One credit cards, ... Walmart Rewards Card. The private label Walmart Rewards Card is the more traditional store card offering, with rewards focused on purchases ... Aug 07, 2014 · Last year, Citigroup Inc (NYSE:C) bought up Capital One Financial Corp. (NYSE:COF)’s $7 billion Best Buy card portfolio for an undisclosed price; though the parties to the transaction said it was struck at book value. The deal was particularly notable for the sea change in Citigroup’s view on private-label credit cards as a business. Oct 02, 2017 · Assesses U.S. private label card programs operated by the industry's leading financial institutions, including Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial ... Nov 10, 2013 · Capital One is pushing to expand its private-label and co-branded credit card businesses as it aims to reach more of a kind of customer it considers highly valuable: Those who make a large number ... Nov 14, 2013 · Capital One is aiming to expand its business by creating more co-branded and private label credit cards. These are cards that offer rewards through another company, like a retail store or airline. Capital One is pushing in this direction because of the type of consumers this will bring into their ... Sep 18, 2019 · The program’s signature co-branded card, the Capital One Walmart Rewards Mastercard, and the private-label card exclusively for Walmart purchases, the Walmart Rewards Card, will be available beginning September 24.